History

The Reseach:

When we set about researching the concept for the magazine, our investigations revealed some startling results. One of the most significant revelations was that as immigrants leave their old role models behind, they need new positive role models — role models who can enthuse them in their struggle with settling in Canada.

Our research also showed that the information needs of immigrants are broadly the same, irrespective of their ethnicity. The challenges that they face are very similar regardless of their country of origin.

Our Concept:

Research from Statistics Canada shows that it takes an immigrant an average of 10 years to settle in Canada. We know that immigrants suffer from lack of information. Could we in any way help that immigrant by providing information in an accessible format? Could we speed up the process of "settling in"? It became increasingly clear that immigrant settlement issues meant more than just providing a brochure listing how to get Social Insurance Number (SIN) cards and open bank accounts. There are broader information needs to be met.

The Magazine:

The Canadian Immigrant Magazine is a monthly publication distributed throughout the Greater Vancouver area. The publication appeals to all immigrants regardless of their origin. The content is comprised of successful immigrant profiles, columns from experts in fields such as banking, labour law, and real estate, and stories of personal triumph. The magazine is available for free at outlets throughout the region, and via paid subscription.

Mission Statement:

The Canadian Immigrant Magazine helps immigrants to Canada by providing information, tools, resources and strategies for personal growth and success. We help enable immigrants to become successful contributors to the Canadian economy and society.

Our Vision:

• To be the leader in providing information services to Canadian immigrants.
• To be respected for our compassion and understanding of immigrants and their issues.
• To provide a forum that will be the voice of the immigrant.
• To share our success with the immigrant community.

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