Advertise
Every year, hundreds of thousands of immigrants come to Canada. They represent a brand new market — a segment that starts buying the moment they arrive.
They will open bank accounts, lease cars, buy furniture, search for real estate and make investments. They represent a latent buying force that was difficult to target until now. With The Canadian Immigrant Magazine, you can reach this core demographic in a publication that they trust.
Shouldn't you be on the forefront of this marketing revolution?
The Canadian Immigrant Magazine is the only medium that reaches this important demographic. Download our media kit or contact Nick Noorani at 604-872-0102 or email him at:
Top 10 immigrant market needs:
- Bank accounts/credit cards
- Cars
- Cell phones
- Furnishings and clothing
- Computers and home entertainment electronics
- School/college courses
- Employment agency services
- Real estate
- Mortgages
- RRSPs and investments
Demographics
Immigrants are well educated.
Immigrants make purchases to start their life.
Every year, hundreds of thousands of immigrants come to Canada. Immigration Canada estimates the number at approximately 250,000 per year. Vancouver is the second largest immigration destination.
It was reported in the Vancouver Sun on October 2003, that nearly half of Greater Vancouver's population aged 15 and over was born outside Canada. These new immigrants are changing the economic landscape of Canada. They are comprised of doctors, lawyers, computer engineers and business management graduates.
The Canadian Immigrant Magazine is the only medium that addresses their needs.
For more information, contact Nick Noorani: email or phone 604-872-0102
The changing profile of immigrants to Canada:
- 86% of immigrants can speak either English or French.
- More than half of all immigrants aged 25 to 64 have a post-secondary degree.
Source: Statistics Canada 2002
Profile of immigrants:
- Asia and Europe are the leading sources of new immigrants.
- Economic immigrants comprised two-thirds of new immigrants.
- High proportion (more than 55%) of newcomers have university education.
- Most immigrants (82%) reported knowledge of at least one official language.
- Nearly two out of 10 immigrants already own their home.
- Two-thirds planned to get further education or training.
- Most immigrants had university, language and job-related courses in mind.
- Nearly half of immigrants had started educational courses or training within six months of arriving.
- The children of immigrants are twice as likely to have a degree.
Source: The Longitudinal Survey of Immigrants to Canada (LSIC), conducted by Statistics Canada and Citizenship and Immigration Canada 2003
Almost 60% of adult immigrants in 2000 had a post-secondary degree, compared with 43% of the existing population.
Macleans Dec. 16 2002
Canadian Business magazine's list of Rich 100 in 2004
- Number of Rich 100 members with self-made fortunes: 73
- Number of immigrants: 28
Reach more than 100,000 of Greater Vancouver's English-speaking immigrants
|